Tata Sky Plus Advertising - the Aamir Gul Series 2!

This is the second ad which was released in this category. This time its the “pause” feature.

Brilliant setting again for this one. The same Aamir Gul couple. People have started liking them I guess. The ad opens interestingly enough. Aamir seated on the sofa watching a soccer match (through their Tata Sky Plus), Gul seated some distance away. Suddenly they receive a phone call, which happens to be from his Mother-in-law (Mummyji).

Surprisingly enough Aamir is very much available to talking to Mummyji over the phone. That too while watching a soccer match (which he is shown to be very passionate about).
He chats with his mother in law at length about day to day things in life, exuding an air of involvement and sentimental attachment to his in-laws. His mother-in-law even gets into sounding a little apologetic about Aamir having to miss the match for talking to her. To which Aamir very cordially comforts her by indicating that the match wasn’t really as important.

Guls expressions all through these moments were Aamir is completely fictitious in his demeanour, is very “all knowing” and apt. That is because she knows that Aamir has “paused the match” to talk to her mom, and is going to resume it from where he stopped, thereby not missing a single fraction of action in it. Again the utility of the feature – “Pause Live TV” has been very interestingly introduced in the context.

The ad ends nicely as well. Aamir finishes the call. Gul sarcastically asks him, what if her mother new the truth (implied...about Aamir’s fictitious behaviour). Aamir in a very tongue-and-cheek manner asks “Kya Papaji ke bare me?”. Pillow fight ensues.

Brilliant Ad. I think beyond effectively putting the product-feature message out, with a high humour quotient, the ad works on another powerful dimension. That of family relationships. It shows a very comfortable, jovial relationship between Aamir and Gul, thanks to not fights over TV, thanks to Tata Sky Plus. Better still it indicates that even Aamir’s relationship with his in-laws (which apparently is the tricky one ) is bettered because there is Tata Sky Plus in his life. I am sure his mother-in –law would have felt better as Aamir found time to talk to her at length. This dimension is lateral, but definitely conspicuous in the ad. It really adds a new meaning to the jingalala phrase!

Check out the ad here!