LIVE CHAT with Gul Panag on 23rd September via Facebook

Don’t you love those Aamir Khan and Gul Panag ads for Tata Sky? I am sure most of us do. Tata Sky now brings us an opportunity for LIVE CHAT with Gul Panag.

Channel 100 showing the following message:

Now ask questions to Gul Panag via Facebook on 23rd Sept, 2010 at 3 pm about Sports , Movies and some gossip.

This chat will happen on the official page of Actve on Facebook:

http://www.facebook.com/actve

Zeetos Rewards on Tata Sky Actve Education

Zeetos rewards is the first programme of its kind that allows subscribers to earn Zeetos (reward points) everyday across varying activities on the Fun Learning Pack – Acve Learning, Actve Stories and Actve Wizkids. The Zeetos accumulated by subscribers can be later redeemed for toys.

You can earn Zeetos everyday across varying activities on the Fun Learning Pack – Actve Learning, Active Stories and Actve Wizkids. You can play GK quizzes on Actve Learning and win Zeetos for every right answer. Alternatively, you can take the game challenge and earn Zeetos while you play games.

Tata Sky also has a TVC dedicated to Zeetos rewards. This can be viewed here:

To know more about Zeetos Rewards, check out the following link:

http://www.tatasky.com/education/zeetos-rewards.html

Tata Sky & Tata Sky + : 2 Months Subscription Free Offer

There is an offer for New Tata Sky subscribers:

You can purchase a Tata Sky(Rs 1599) or Tata Sky+(Rs 5999) digicomp during the Offer Period and in addition to existing benefits on the Installation free offer you can choose from the following:

Rest of India

2 Months Free Super Value English Special + Lifestyle Gold

OR

Super Saver Pack (45 days) + Lifestyle Gold (60 days)

Tamil Nadu, Kerala & Pondicherry

2 Months Free South Value pack

OR

Super Saver Pack (45 days)

Karnataka

2 Months Free South Value pack + Zee Kannada

OR

Super Saver Pack (45 days) + Zee Kannada (60 days)

Andhra Pradesh

2 Months Free South Value pack + Zee Telugu

OR

Super Saver Pack (45 days) + Zee Telugu (60 days)

West Bengal

2 Months FREE Super Value English Special + 24 Ghanta

OR

Super Saver Pack (45 days) + Zee 24 Ghanta (60 days)

To more about the offers, check out the following link:
http://www.tatasky.com/offer-2months-subscription.html

Tata Sky – Value for Money

I came across at a very interesting article in the recent issue of Business Standard magazine which analyzes Tata Sky’s strategy to attract more customers. With 5 million subscribers in March 2010, Tata Sky now controls almost a quarter of the 20 million strong DTH customer base. However, in communication to Business Standard, Tata Sky explained that it is no longer focused on volumes alone; it wants to focus also on the quality of customers and maximise revenues.

Vikram Kaushik, Tata Sky CEO says and I quote “We will never sacrifice volume share completely for value share. But we believe that a sustainable business model will come from adequate share in value terms and not from volume for volume's sake from them”.

As far as the subscriber numbers are concerned, while Kaushik did not reveal absolute numbers, he said that his average revenue per user (ARPU) is double of its publicly-quoted rival (Dish TV). Tata Sky wants customers who are willing to pay a small premium for more value. It has put in place a segmented strategy with products, services and features aimed at different segments, skewed of course towards the quality-conscious subscriber.

The article is quite revelatory of how Tata Sky is positioning itself in the market and how its plans for the future. To read the complete article, checks out the following link:

http://www.business-standard.com/india/news/money-for-value/390857/