Tata Sky Plus Advertising - the Aamir Gul Series 2!

This is the second ad which was released in this category. This time its the “pause” feature.

Brilliant setting again for this one. The same Aamir Gul couple. People have started liking them I guess. The ad opens interestingly enough. Aamir seated on the sofa watching a soccer match (through their Tata Sky Plus), Gul seated some distance away. Suddenly they receive a phone call, which happens to be from his Mother-in-law (Mummyji).

Surprisingly enough Aamir is very much available to talking to Mummyji over the phone. That too while watching a soccer match (which he is shown to be very passionate about).
He chats with his mother in law at length about day to day things in life, exuding an air of involvement and sentimental attachment to his in-laws. His mother-in-law even gets into sounding a little apologetic about Aamir having to miss the match for talking to her. To which Aamir very cordially comforts her by indicating that the match wasn’t really as important.

Guls expressions all through these moments were Aamir is completely fictitious in his demeanour, is very “all knowing” and apt. That is because she knows that Aamir has “paused the match” to talk to her mom, and is going to resume it from where he stopped, thereby not missing a single fraction of action in it. Again the utility of the feature – “Pause Live TV” has been very interestingly introduced in the context.

The ad ends nicely as well. Aamir finishes the call. Gul sarcastically asks him, what if her mother new the truth (implied...about Aamir’s fictitious behaviour). Aamir in a very tongue-and-cheek manner asks “Kya Papaji ke bare me?”. Pillow fight ensues.

Brilliant Ad. I think beyond effectively putting the product-feature message out, with a high humour quotient, the ad works on another powerful dimension. That of family relationships. It shows a very comfortable, jovial relationship between Aamir and Gul, thanks to not fights over TV, thanks to Tata Sky Plus. Better still it indicates that even Aamir’s relationship with his in-laws (which apparently is the tricky one ) is bettered because there is Tata Sky Plus in his life. I am sure his mother-in –law would have felt better as Aamir found time to talk to her at length. This dimension is lateral, but definitely conspicuous in the ad. It really adds a new meaning to the jingalala phrase!

Check out the ad here!

Tata Sky Plus Advertising - The Aamir Gul Series 1

Some of the finest ads doing the rounds in television in recent times is the Aamir Gul series for Tata Sky +.

What a fantastic way of “feature” advertising. We’ll talk about the first ad in this post. It’s about the highlighting “record” live TV as a feature of Tata Sky +. As we all know Tata Sky plus is about “Pause” “Record” and “Rewind” live TV.

The ad opens in the backdrop of an upper middle class (Sec A, A+) apartment. Enter the hero (quite literally!), Aamir khan, the husband in the Aamir – Gul couple. The opening shot of the ad shows Aamir doing the household chores (making tea and breakfast for his wife, before she wakes up), greatly catching her by surprise....quite an interesting opening for an ad to get instant attention. Aamir leaves for office. The ad moves on.

He returns in the evening, opens the door from outside, enters completely loaded with the laptop bag around his shoulder, hands stuffed with heavy bags containing vegetables, groceries etc. He looks tired and loaded, but Cheerful. Gul is watching him from the sofa. Its not over, he proceeds to make tea for both of them. Aamir comes across as somebody who’s kind of managing the house almost single handedly. Gul’s expressions all throughout are interesting. She seems perplexed, surprised, and inquisitive. Aamir doesn’t seem usual to her .

Next shot, she manages to see the news paper, sports page headlines indicating that there is India- finals cricket match on TV that evening.Realization dawns on her face. Inquisitiveness/surprise/perplexity are replaced by a serene sense of control and understanding. Truth has been revealed to her, by that headline. She retorts, its her first dialogue in the ad film. She asks Aamir that he is doing (all of what he’s been doing since morning) so that she allows him to watch the India finals match by sacrificing her serials for the evening. To which Aamir feigns ignorance of the match and its schedule. Good piece of acting here by Aamir.

Gul moves on to add that he actually need not take so much trouble, thanks to Tata Sky plus, while he watches the match, her serial would keep getting recorded (“Record Live TV” – feature being highlighted here beautifully in the context) hence nobody actually misses anything!

Aamir changes. Tea powder bottle still in hand, he confirms what Gul told him by talking charge of the Tata Sky remote. Voila its true!

Aamir hurls the tea powder bottle to Gul. In a sudden change in tone from the soft, accommodative one to a stern, authoritative one, he asks Gul to go and make some tea for him. Pillow fight ensues.

Ad closes. The feature “record live TV” is successfully deposited in the TG head, along with the loveliness of the ad.

See that ad here.