One of the powerful gravity spots in TV for men is Sports. Most people in India are very passionate about cricket, to generalize it. There are others who are equally passionate about football, formula one racing and such other sports.
When it comes to catching up a match or a championship on TV, we get pretty excited about it and hence also end up planning our regular life schedules around it. On a match day, all our other activities in life are organized in a way that helps us live our passion for the sport on TV, for the duration of that match.
For convenience lets talk about a cricket match, when we’re at it, we do not want to miss a single piece of action in it. We have our perspectives on almost everything like what should India do if we win the toss, who should open the innings given the oppositions bowling line up, who from our team should bowl first and from which end, what should be the field setting, what and when bowling changes are to be done and so on. All of these perspectives are based on a rational analysis of things like weather conditions, dew, direction of wind, shape of the ground, pitch report, opposite team combination, past performances on the ground etc etc etc.
All of these actually speaking, are validations of the core passion for the game in our hearts and minds.
This passion reflects in most sports consumption on TV. To reciprocate and acknowledge this, TS brings to us Actve Sports. In a manner of saying, it makes the TV capable of acknowledging the passion we bring to our sports viewing!
With Actve sports you get special facilities like on demand scorecard, choice of commentary language, team structures, match statistics, highlights etc. It’s really awesome!
Actve sports, to rephrase what I said earlier, is a boon for sports lovers. It delivers much more than the match/contest...a fitting response to our passion and excitement for the sport!
There was an interesting commercial that TS had come up with highlighting the fantastic utility in TV viewing that Actve sports is. It’s the “Grassman Oye Pappe” commercial that I am referring to here...There was this funny character who had covered himself with grass and was positioning himself at different places on the cricket ground (with the Grass outfit camouflaging him with respect to the ground) to see the match from different angles! I guess most of you would have seen it and would have probably liked it as well. It was very hilarious, at the same time very effective in putting the message across. Just in case you don’t recall it, or want to laugh at it again take a look at the commercial below.
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