Tata Sky DTH – The first Aamir Ad

I would call this a new era of Tata Sky advertising; the introduction of Aamir khan in the brand.

The first of this era, the mono-act by Aamir – the man-woman – one act play is what I am talking about. I am sure most of us have seen this ad.

The ad stands out from 3 dimensions
1. It effectively brings out the Tata + Sky combination in the product through the man-woman execution (both being one)
2. It effectiveness of the combination, it also does a good job of highlighting the importance of “Tata” and “Sky” independently as well
3. Aamir does his bit well in terms of putting the message out interestingly enough

I think the pretext of this ad would have been the fact that somewhere people were not too conscious about the “Sky” in Tata Sky. I wasn’t myself. If fact we don’t seem to see it as Tata + Sky – we just seem to see it as Tata Sky. This ad did that quite effectively. It brought out individual perspectives on Tata and Sky, where the man Aamir is gung-ho about Tata whereas the woman Aamir is adamant about Sky...both highlighting the individual benefits quite creatively.

While Tata brings the “Trust” and “understanding of the Indian consumer” elements, Sky brings the “best in DTH technology” and global acceptance of it (sky is the most technologically evolved and widely accepted DTH platform in the world), to the Tata Sky brand.

In combination they form Tata Sky, an impeccable DTH service brand in India. That message is pretty interestingly delivered through this ad, where at the end both the man-woman Aamir’s converge on “Tata Sky” being the one that meet their expectations! Watch the ad below.