Tata Sky DTH on Facebook!

All of you who are following the current events in Iran must have read the long editorials and reports about the emerging power of social media. From being just a place to “hang out” and connect with friends, social media has emerged as a powerful communication as well as place for serious geopolitical discussion. Earlier while this view was widely held by the social media evangelists as well as most of the “hipsters”, now even serious social commentators have come around to accept this view. NY Times columnist, Thomas L Friedman, in his latest article has underlined social media as a forum for serious discussions for those diverse social groups who may not have had a similar forum for discussion. With interest in social media at its peak, it has almost become de reguire for all major brands to have a visible presence on various social media platforms like Facebook and Twitter.

Tata Sky too has not stayed behind and has a Facebook page with fans, photos and all. I came across this page and was quite impressed with it. As I could see, it has many fans and the page is actively updated as well. In the photos section, there are some brilliant photos are their brand ambassador Aamir Khan. However, the photos which I personally liked the most are those of installations in difficult conditions. Some photos show Tata Sky being taken to some of the most rugged and inhospitable areas for installation. There is even a photo of it being taken for installation on a pony in Leh and Ladakh!

In additions to the photos, there are different sections for discussions, for links and videos etc.. In the videos section, don’t forget to check out “Ek ruka hua faisla”, a hilarious cartoon viral on Tata Sky. I just could not stop laughing watching it.

Another interesting thing which they have going on is the Maha Cricket contest. All you need to do is answer some very easy questions on cricket to participate. The questions are quiet easy. And the grand prize? Hold your breath… A cricket bat signed by Aamir Khan himself.! If you too wish to try you luck then do play the Maha Cricket contest but soon, as this contest ends on 2^nd July 2009.

Overall, it is a wonderful attempt by Tata Sky to position itself as a modern, youthful and innovative brand. Interestingly, none of its competitors like Big TV or Dish TV have any visible presence on Facebook. I really appreciate this ahead-of-competition attempt by Tata Sky to reach out to the Facebook-Orkut crowd. To check out Tata Sky’s Facebook page and play the Maha Cricket contest, check out the following link:

http://www.Facebook.com/pages/Tata-Sky-DTH/57309802626?v=wall&viewas=568120091