Tata Sky DTH expands it’s Actve Mall Offering!

In its quest to add value to the consumer's direct to home experience, Tata Sky now offers more products through its Actve Mall service. Actve Mall is a one of its kind service offered by Tata Sky to allow its consumers to buy a whole lot of things from the comfort of their homes. It brings a new dimension to the "Direct to home" proposition.

Actve Mall, which started off with exciting mobile content like ringtones, wallpapers etc now has additional interesting categories like “Wished your loved ones”, “Lifestyle”, “Tanishq Special”.

The products are interesting and so are the discounts available! For e.g. There’s a digital photo/video frame (MRP Rs. 8990) available at an offer price of Rs.3490. There more such exciting products, so take a look at Actve Mall on your Tata Sky.

The model is simply fantastic, Tata Sky, I think has tied up with content/products providers (vendors) for such a service. This allows the vendors to get a better exposure for their products (to a base of a couple of million plus and increasing customers of Tata Sky) and therefore Tata Sky becomes an alternate communication/sales channels for them. Again the base of Tata Sky customers represent an attractive target audience for these vendors, with a higher propensity to buy their product/content (by the virtue of the fact that these customers have invested in an evolved product like Tata Sky).

For Tata Sky, these vendors help expand the net value delivered to its customers, in terms of offering a new service. For customers, they get a new service, which offers them a virtual mall, as in the convenience of shopping for products, through their television sets from the comfort of their homes!

Hence a service like this actually establishes a very symbiotic relationship between Tata Sky, Content/Product providers and Tata Sky customers. Now that's what you call a win-win for all sort of a scenario, which you can expect from a strategic brand like Tata Sky!