Since inception Tata Sky has been (and rightly projected itself as) a product for the family. They have always considered interests of every member, of every age group in the family, from a preschooler to a retired grand member of the family. This is largely reflected in the whole range of Interactive services that Tata Sky offers (read my earlier posts in the Tata Sky for…series).
In their constant endeavor to help us get more out of our Tata Sky, they have added another actve service called “Actve Mall”. Actve Mall is an interactive home shopping service for all subscribers of Tata Sky. It features various consumer products that can be viewed & bought by all Tata Sky subscribers. Isn’t this fascinating?
It’s a fantastic extension of the Direct-to-home context. It’s also about convenience, where while you’re watching TV, you could also go shopping!
Well I guess the content-logistics would be provided by the respective “shopping” partners, but that’s absolutely acceptable as that’s not TS’s core business. What’s interesting is that Tata Sky always attempts to bring in relevant content/feature partners that augment their core offering to their customers. That to me is true consumer orientation.
I haven’t explored Actve Mall as yet, I shall return with my experiences with this service soon!
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When it comes to active services, no doubt Tata Sky is on the forefront. Not only are they introducing new ones but also making sure that the existing ones are engaging enough with constant new activities. It is quite impressive.
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