Asin for Tata Sky!

As most of us are aware of the fact that Asin, the South India Actress (who also stars with Aamir in the recent flick Ghajini) is now the new face of Tata Sky (they already have Aamir Khan), let me bring in my small perspective on it here.

I think it’s a pretty intelligent move. South remains a fierce DTH battle zone and to get someone like Asin, whose fan following in the south seems to be increasing by the day, can only do good to your brand in a heavily competitive market.

Also when you get a brand ambassador on board, you don’t just look at his/her popularity, but you also look at the possible resonance of the ambassador with the brand. And if there are synergies in bringing the two together, then you are in for a really acceptable projection of the brand to the outside world, through the brand ambassador. This thought is validated through one of the interviews by Vikram Mehra (Tata Sky Chief Marketing Officer), and I quote him here, "Tata Sky and Asin have a lot in common. Both are young, energetic achievers and both enjoy a high degree of credibility with consumers. As our new face she will be influential in reinforcing the attributes of the Tata Sky brand and reiterate our positioning."

Tata Sky, through Asin, can expect and strong acceptance in the south Indian market. But this association might not benefit Tata Sky only in South, With Ghajini being a National movie (and from what one reads around, its also a national hit), The Tata Sky – Asin association could prove to be a useful one even at a national level!

Check out the brand new Asin TVCs for Tata Sky below (If you’ve not already seen them on TV).

The 'Kupamma' (Tamil) Ad



The Washing Machine Ad