TruChoice Packages Explained

I have received numerous emails from readers asking various queries which they have about these packages. I will attempt to answer the FAQs

What is TruChoice Packaging? : TruChoice Packaging offers channel packages in a simplified format. Channels are grouped together based on genre, so now pay for only those channels that you wish to watch. E.g. If you like watching Hindi Movies, opt for the Hindi Movies optional pack and enjoy ALL Hindi movie channels as part of the pack.

What are the packages available in TruChoice? : In TruChoice packaging, you can opt for popular packs & then subscriber to any optional pack depending on your requirement. What’s more, you also get two Regional language packs free with every popular pack. For detailed channel line up & package pricing refer the link below:

http://www.tatasky.com/channel-packages.html

Who can avail the TruChoice Packaging? : The TruChoice Packaging will be available for all new activations from 12th Oct'10 (the old packages will not apply for new activations) As an existing subscriber (all activations till 11th Oct'10)you can retain your current package structure. Your moving to TruChoice packages is left to your discretion. With multiple optional packs available, will my spends not increase? : The popular packs have been designed based on typical viewing patterns – where instead of having to subscribe to multiple optional packs, you could choose from one of the popular packs & enjoy discounts. E.g. Economy Rs 150 + Hindi movies Rs 35 + Music Rs 20 + Knowledge Rs 35 = Rs 240 Instead, the Supreme Pack (Economy + Hindi Movies + Music + Knowledge) is priced at Rs 220 per month – a saving of Rs 20! Secondly, families with kids constitute around 30% of the households. Kids channels available as a separate optional pack helps reduce the monthly subscription spends for almost 70% of the subscribers! Last, but not the least, TruChoice offers the most viewed content comprising all Hindi – Entertainment, Movies & News - for just Rs 185!

When I move to TruChoice packaging, do the number of channels in my new package decrease?: While the TruChoice packaging offers you complete choice of choosing genre, it also gives you flexibility to drop the channels that you do not watch. It offers you depth if content thereby making your TV viewing a richer experience. Thus channel count is not really reflective of what you watch. Getting complete choice is key. This is where TruChoice makes a clear difference. i.e. if you like watching English Movies, with one English Movie pack, get all channels that are available on Tata Sky... unlike earlier some in Super Saver & some channels part of Cosmo Pack.

I am an existing subscriber. Can I avail of TruChoice Packages? : Yes. You can move to the TruChoice packaging structure. But once you change to TruChoice, you cannot go back to the old packages that you had. i.e. if you are on Super Saver you can move to Supreme Pack, however you will not be able to change from Supreme Pack back to Super Saver.

How can subscribers change their pack structure? : Existing subscribers will have to call the helpline to change their structure. However if you wish to continue on the existing structure, package modification, within the structure will be available on self-care. For movements across structures, you will have to call the helpline .

I have recently bought Cosmo Pack on Tata Sky and have not completed the 90 days lock-in. Can I change my package to TruChoice? : The TruChoice packaging is available to all subscribers. Even if you have not completed the minimum lock-in on the current structure, you may move to the TruChoice Packaging. However note, once you have selected any optional pack on TruChoice, your 90-day lock-in sets in from then on.