Aamir Khan is considered thinking man’s superstar. Known as Mr Perfectionist, he has starred in some of the most pioneering movies in Indian cinema like Lagaan, Tare Zameen Par and 3 Idiots . The last two movies, Tare Zameen Par and 3 Idiots have been strong critiques of the Indian educational system. Many were left with a tear in the eye watching the plight of a young boy in Tare Zameen Par, while almost anyone who has studied in a professional collage can relate to issue raised in the movie, 3 idiots.
Hence, I feel Tata Sky couldn’t have found a better brand ambassador to promote its educational services. The latest Tata Sky ads featuring Aamir Khan talk about Tata Sky educational services as “badaltey India ke badaltey classrooms”. With the same endearing twinkle in his eye, Aamir talks about a classroom that is free from rigid notions of uniforms and attendance, where a child’s mind can wander free to listen and create new stories, a classroom in their very home.
Education through Tv is a very novel concept to India and Tata Sky has been its pioneer. Parents always complain about kids watching too much TV. But a medium is never good or bad. It always depends on what use is made of it. TV is leveraged in a good way with kids can become a very useful teaching aid.
Tragedy of India has been the inability of our education system to think outside the box. Audio visual teaching aids are only available in only the crème of the schools. But what about children who don’t have access to these facilities at school? This is where Tata Sky educational services can play a useful part. Kids can use these services, thereby learning at home in a fun and interactive environment and parents have no reason to complain about children watching TV all day. It is a win-win situation for both. Kudos to Tata Sky for pioneering such a innovative concept as well as its promotion through these well executed Aamir Khan ads. This will sure appeal to all the parents out there. I will conclude by once again stating all what these Tata Sky educational services exemplify - “badaltey India ke badaltey classrooms”.
Check out this video of the new Tata Sky ad, which has been exclusively launched on Youtube:
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