Tata Sky Ads: The new Tata Sky+ Asin ads

I saw the new Tata Sky+ ads featuring Asin which Tata Sky+ has recently launched. Like all the other Tata Sky+ ads, these ads too feature tongue-in-cheek humor in interesting situations. Both the ads are shot in different contexts with common theme binding them, which is about not missing your favorite programs on TV. In both these ads, I see an interesting subtext. While the first ad generally appeals to a predominantly male audience, the second ad appeals to women.

The first ad features Asin in the drawing room watching television. She remarks that there are two serials going on two different channels at the same time, but she is not missing any. While she is watching one, the other one is getting recorded. Then, she jocularly states that since you don’t have Tata Sky+, you can watch the two serials between the breaks. This ad predominantly is targeted at men, who may want to watch a sports match but also catch up with news in the evenings. This ad attempts to answer this dilemma by suggesting that you watch one program and record the other for later viewing using Tata Sky+.

The second ad features Asin cooking in the kitchen. In this ad, a very interesting parallel is drawn between Tata Sky+ and some exquisite delicacies, thereby reiterating the fact that Tata Sky+ is a premium product just as dum biryani and kebabs are premium foods. Asin suggests that if people work to eat then they should pamper themselves with delicacies such as Dum Biryani and Kebabs. She then remarks that her serial is getting recoded on Tata Sky+. Adding a bit of tongue in cheek humor, she suggests that since you don’t have Tata Sky+, you should have dal-chawal instead, lest you miss your favorite program. This ad smartly targets female audience. In the late evenings, when most daily soaps are on, women are busy cooking in the kitchen for their family. Tata Sky+ is an ideal solution for such women. They can record their programs while they cook for their family. The subtle comparison with dum biryani is to bring out the fact that just as you savor and enjoy dum biryani, Tata Sky+ too is to be experienced and enjoyed.

To view these ads, check out the following links:

http://www.youtube.com/watch?v=w-rkOwSSvHA&feature=channel

http://www.youtube.com/watch?v=mdwxJOUB7Kg&feature=channel

Tata Sky Movies: Disney Films now on Tata Sky DTH

There is some good news for young viewers of Tata Sky DTH. Tata Sky has entered into an alliance with Walt Disney Company India to bring Disney characters on its interactive platform, Actve Stories and Actve Wizkids. Through this alliance, Tata Sky subscribers will be able to see Disney stories such as Cindrella, Snow White, Winnie the Pooh and Lilo & Stitch on Actve Stories. In addition, they will also be able to access Disney stories and games through 'red button' on Disney and Toon Disney channel that will give subscribers exclusive access to entertaining and educational content.

Mr Vikram Mehra, the chief marketing officer, Tata Sky says and I quote “The new features will offer young subscribers an educational experience with their favourite Disney stories and characters as it covers a wide variety of engaging options from stories to games and other interesting and fun activities."

This is a great value addition on part of Tata Sky of its value added services. Disney Corp is a name to be reckoned with in the field of entertainment, while Tata Sky has a similar presence in DTH industry in terms of brand value and services. Two such reputed brands coming together is a new milestone in the DTH industry that will greatly benefit the TV viewers.

Tata Sky DTH crosses 4 million subscribers

In the fast moving DTH sector, Tata Sky is slowly emerging as the market leader. In a short period of seven months, it has added a million customers thereby reaching a subscriber base of more than 4 million.

In an interview, Mr. Vikram Kaushik, the managing director and CEO of Tata Sky said and I quote “Tata Sky has achieved significant success in reaching four million connections in such a short time, and in a highly competitive market. This milestone validates Tata Sky as the preferred service provider in the rapidly growing Indian pay-TV market.”

Tata Sky reached one million connections in a period of 11 months and it got introduced in August 2006. Adding, then the DTH service provider took nine more months to get to the two million connections mark, signifying how speedy the Indian pay-TV market is developing. The fact that Tata Sky is growing at a fast pace is a validation that increasing number of people are appreciating Tata Sky’s product and service. I see this rate of growth increasing even further.

Tata Sky+ - The Grand Tata Sky Exchange offer

There is some very good news for Tata Sky subscribers, who are currently experiencing Tata Sky’s excellent services. They currently enjoy its life like picture quality and sound as well as its great value added services. Now, Tata Sky DTH offers an opportunity to these subscribers to take their TV viewing experience to the next level.

Tata Sky brings the “Grand Tata Sky Exchange offer” which is open to all subscribers. You can now upgrade to Tata Sky + by exchanging your regular Tata Sky connection.

In addition, subscribers can also avail of various discounts:

1. Monthly Pack Subscribers get 25% Discount

2. Annual Pack Subscribers get 40% Discount

3. Mega Pack Subscribers get 50% Discount

I see this great opportunity for those subscribers who which to upgrade. With Tata Sky+, you can Pause, Record and Rewind Live TV programs. You can record your favorite programs or cricket matches while you are away and then watch them later. So those who wish to avail this offer, better hurry as it is available only for a limited period of time.

Tata Sky Channels: Watch Cartoon Network in Telugu on Tata Sky DTH

Some good news for Telugu kids from Tata Sky DTH. Now, they can watch all their favorite cartoons in Telugu. Tata Sky now offers Cartoon Network channel in Telugu language in addition to English, Hindi and Tamil language options. To change the language options, you can press the green button on your remote and select the language which you want. I see this as an attempt by Tata Sky to add value to their south customers who form a very important part of their customer base. I foresee Tata Sky bringing more such services and options in the future to enhance their customer’s TV viewing experience.

Tata Sky DTH brings Michael Jackson Live in Bucharest on Showcase

There is not a single music lover who has not shed a tear at the unfortunate demise of the King of Pop, Michael Jackson. While he has left us, his music shall live on for ever. I still remember the mass hysteria which followed his trip to Mumbai. Music was only a part of Michael Jackson’s persona. He was the pioneer of extravagant sets, fireworks, sound and lavish music videos. His concerts were a sheer pleasure to watch.

Tata Sky brings all of us a unique opportunity to relive those halcyon days. You can now watch the Michael Jackson Live in Bucharest: The Dangerous Tour on Showcase, Tata Sky’s movie on demand service. This tour features the King of Pop performs all his musical greats like Billie Jean, Thriller, Black or White and many more. So don’t forget to order this great musical extravagance on Showcase, only on Tata Sky.

Tata Sky Offers: Tata Sky DTH brings Topper channel special offer

There is some good news for Indian students and parents as well. Tata Sky brings Topper channel special offer by which you can subscribe to Topper channel for just Rs 399 per annum. For those, who do not know much about Topper channel, here is a brief overview.

In India, there are around 300 million kids enrolled in schools. Unfortunately, due to good educational infrastructure, there is a high demand for suitable teaching aids to help children learn in a better way. Television is one of the most widespread communication mediums in the country. Being a video medium, television provides for pictorial and graphical depiction of concepts, thereby allowing children to learn faster. Concepts that are difficult to teach in theory become much easier when depicted visually, especially with real-world situations and animations. This is what Topper channel offers.

Topper offers curriculum-based content specifically aimed at secondary and senior school students, ie Classes 9 to 12. Topper covers physics, chemistry and mathematics for Classes 11 and12 and science and mathematics for Class 9 and 10.Topper content is accessible to students in different formats as well as different mediums including interactive television, the Internet, mobile phones, etc. It comprises of digital video, text and data content.

Tata Sky DTH sees itself as more than just a TV service. It is aggressively promoting the “Learn through TV” concept. It has something to offer to kids of every age group, from channel like Cbeebies for toddlers to Topper channel for teenagers. Now, parents no longer have to complain about their kids watching TV the whole day, especially if that results in better exam scores. To those parents, whose kids are in Classes 9 to 12, I would strongly recommend that they make the best use of this great offer from Tata Sky and subscribe to Topper channel. In this age of cut throat competition, interactive learning through Topper channel is a very valuable aid for students as it enhances their learning experience through a great degree.

To know more about the Topper channel special offer, check out the following link: http://www.tatasky.com/channel-packages.html