Cricket on Tata Sky!!!

Most of you must have seen Tata Sky’s advertising campaign where it is aggressively positioning itself as THE brand to watch cricket on. What they stress on is Tata Sky’s picture quality and sound which brings the stadium like ambience right into your home. Anyone who has been to a cricket match in a large stadium can vouch for the fact as to how mesmerizing it is. The sound of drums, people shouting, the waves, the excitement! It is all about the “experience” than the actual match. I think Tata sky provides an experience that is as close a TV can get to a real life stadium experience. In fact I would go to the extent of saying that if you’re a real cricket aficionado, watching it on TS is better than stuffing yourself in the stadium stands to watch the game!

Let me analyse it objectively here, if you compare it with what you see on your cable connections, it’s actually a no brainer, on cable with the monotonous sound with hazy picture, you would rather hear the cricket commentary on a transistor and imagine the rest! However, I must point out that all DTH have a few seconds time lag as compared to cable. This is because of the fact that cable uses single encryption-decryption but DTH use dual encryption-decryption, i.e. once at the beaming station and once at the STB at home. This applies to all DTH including Big TV, Dish TV, ADTV as well as Tata Sky. However, I realized that Tata Sky has the least time lag which is around half a second. This is one big point in its favour! So you see TS is more live!

The picture and sound quality too is absolutely great. As far as the picture is concerned, I would say “can’t be better”. You can see every last detail that you can possibly see, including the cheese in the sandwiches eaten by people in the audience. On the sound, I would say I haven’t heard a crisper rattle of the stumps and the deeper bass octave (thump) of wood hitting leather (bat hitting the ball, for the uninitiated) on television than on TS!

Believe me it’s been absolute fun watching IPL this year on my Tata Sky! I am sure all you Tata Skyers would agree!