Tata Sky is adding “Real” the General Entertainment Channel (the newest on the block) to its Lifestyle Gold pack, as the channel launches (goes on air) today.Tata Sky truly believes in providing the best in entertainment to its subscribers. They have just added this new channel without any extra cost to its already existing Lifestyle Gold Pack!!!
Real is betting big on its flagship shows like “Sarkar ki Duniya” and “Poker Face”. While Poker Face is supposed to be a question-answer based game show that’s about promptness, wit and luck, “Sarkaar Ki Duniya” is apparently a Adventure + High Drama reality show. It is touted to be a gauging meter of human endurance, strong will and adventurous spirit of the participants.
As a matter of perspective, the more the competition in the GEC space, the better it is for the customers. That’s because the channels will continuously create innovative content to maintain their differentiation. The width and depth of the customer’s viewing bouquet would keep expanding. As a result the audiences will get more fragmented and the advertisers might find interesting niches as well. Hence I see it as a symbiotic phenomenon that creates a win-win for all stakeholders involved.
Anyway, Thanks TS for bringing in “real”, real quick!
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1 comment:
Its awesome that they got the channel so soon.. i feel their lifestyle pack is the best pack tht they have in terms of entertainment channels.. and m sure most ppl subscribe to tht so its a good move to add it in tht pack tht to without any extra cost!
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