Tata Sky+ = Aur Bhi Jingalala

I was thinking of writing about the jingalala feel but with Tata Sky Plus all over, let’s take a glimpse into the “Aur Bhi Jingalala” factor. Does it really exist? Or it is simply an extension? Yes, it does, with the revolutionary technology (in Satellite / DTH industry) offered by Tata Sky, “Äur Bhi Jingalala” is bound to prevail. To put it simply, it is a service that can change the way television is watched all over. It gives you the power, the authority, the supremacy to control television or I’d rather say Live Television.

Tata Sky did a great job in staying ahead of the competition especially when everything (variety of service) seemed to move towards stagnation. What is launched is a new set-top-box (STB) which has a Personal Video Recorder (PVR) that allows you to record up to 45 hours of television viewing. This feature is well complimented by its Pause & Rewind options. Tata Sky plus is a new generation product which allows you to do the following –


1. Pause or Rewind and Play a channel
2. You can Record a show and watch at a later stage.
3. There is an inbuilt hard disk of 160 GB (that’s simply enormous!!!). You can actually record 45 hours of Live TV!
4. One can record channels like discovery, cartoon network which offers their service in different languages. Once you record a serial you can choose from languages (English or Hindi) supported.
5. It has some other features like space management, back to back recording, automatic serial series recording, parental lock and much more.

Out of all the features, I simply love the Pause function because I use it more :). In no way, the other two functions are lagging behind. Tata Sky+ has an intelligent recorder which automatically manages the preset recording reminders. And it’s wise enough to ignore repeat telecast. Now no more family fights over watching television. You can record one programme and watch another at the same time. Or simply record two programmes at a time if no one’s watching the television.

Yea, I was talking about the pause function. This feature is so interesting that generally no one realises its importance. We do feel but hardly realise the frustration while someone interrupts our television viewing. Isn’t that true? May be we are so used to it that we now just don’t bother. But when you have the power to pause live television, first of all you (or at least technology admirers like me) feel very excited to control live TV and secondly, when you actually do it, the feeling of comfort is simply out of this world. Five years down the line even PVR will no longer be exciting so why not participate in a product life cycle and enjoy the technology.

The last feature is the rewind one, which allows you to rewind up to the limit that the channel is On. So if you are watching a movie on Star World for half an hour without changing the channel, you can rewind up to 30 minutes. So you can catch a scene or a wicket or simply show off to your Tata Sky+ to your friends :)

At the present stage of its life cycle, it is a premium product and it is definitely not for masses. It is priced at Rs 8999 for non Tata Sky users and up to 50% discount for existing Tata Sky users. But I think its value for money as the features it provides compensate more than the price it comes at, and also considering that no other DTH player is currently offering this product/service.

Indeed Tata Sky + = “Aur Bhi Jingalala”.