Tata Sky Movies: Tata Sky DTH to premiere UTV, Eros movies on PPV channel

This is a treat for all the movie lovers. Tata Sky DTH has signed movie syndication deals with UTV and Eros for two recently released movies from each of them. The deal will see premiere of Kaminey, Agyaat, Chintuji and Vaada Raha…I Promise on Tata Sky’s pay-per-view (PPV) service, Showcase. The movies will be available for whole of the September.

In an interview to Indiantelevision.com, Mr Vikram Mehra, the CMP of Tata Sky said and I quote “The idea behind getting recent releases on PPV is to kill piracy, which also helps in monetization for the DTH operator as well as the producer. Also, the middle and upper-middle class family audiences get the luxury of watching a new movie at their leisure.”

Movies like Kaminey and Chintuji are available for Rs 75 each per viewing, while Vaada Raha is for Rs 100. Agyaat is available for Rs 50 on the pay-TV operator’s platform. Vishal Bharadwaj’s Kaminey is a dark comedy showcasing the cunning side of humans to achieve happiness. The lead actors of this film are Shahid Kapoor and Priyanka Chopra. On other hand, Ram Gopal Verma’s, Agyaat is a thriller and revolves around the realm of fear. A film unit goes for a shoot at a location deep in the forest of Sri Lanka. Each character in this film exhibits their quirkiness, their arrogance and their mixed feelings for each other.

I personally am quiet keen on this as there are several movies which I have missed watching in theatres which I would prefer to watch comfortably at home AND in good quality rather than buy a low quality pirated DVD.

To read the complete article, check out the following link: http://www.indiantelevision.com/headlines/y2k9/sept/sept57.php