Tata Sky and Coca Cola had a unique collaboration through which Coca Cola leveraged Tata Sky’s DTH platform to promote its new juice brand. As part of the association, the latest communication for Minute Maid Pulpy Orange was played out on Channel 100, the default power-on channel on Tata Sky platform reaching out to more than 3.7 million Tata Sky connections across the country, for 3 weeks in different time-slots. In addition to the Channel 100 play-out, Tata Sky subscribers can also view the MMPO campaign by simply pressing the red button option on Channel 100.
In an interview, Mr Vikram Mehra, the Chief Marketing Officer of Tata Sky said and I quote “Information overload and subsequent technology convergence has created an increased demand by brands for alternative advertising mediums. Today most leading brands have found Tata Sky as the perfect clutter-free medium to communicate and enhance their brand’s visibility and recall with a niche audience.”
Says Mr Avinash Pant, Director, Still Beverages, Coca-Cola India, “At Coca-Cola in India, we are always on the lookout for the opportunities to better connect with our consumers. The Direct-to-home (DTH) medium provides us with an engaging platform and a great opportunity to reach out to millions of Tata Sky subscribers. We are excited about this opportunity to be able to leverage an evolving and appealing medium.”
I think this could be the beginning of a great new advertising medium. Tata SkyDTH with its receptive audience and lack of clutter can be leveraged is very interesting ways by companies seeking to promote their products. Brands like Lufthansa, Vodafone, Big Bazaar, Titan, Samsung and Whirlpool have already used Tata Sky as an ad platform.
To know more about this campaign, check out the following link:
There is some good news for Tata Sky viewers. Cbeebies and BBC Entertainment channels are now available for all 24 hours, rather than for 12 hours as before. What is even better news is the fact that these channels are available only on Tata Sky and not on any other DTH. This is truly a bonus for Tata Sky viewers.
Cbeebies is a pre-school channel for children aged six years and under. Cbeebies provides a range of pre-school programming designed to encourage learning through play in a consistently safe environment. The international Cbeebies channelis commercial-free and is wholly-owned by BBC Worldwide. Acclaimed children's properties such as Teletubbies, Charlie and Lola, Fimbles and Tweenies featured in the Cbeebies schedule encourage children to learn about and enjoy the world around them.
The channel's programme schedule consists of the entertaining, trusted and interactive series seen on the UK's own number one children's Cbeebies channel, and offers a mix of new and landmark, high-quality, UK-produced programmes to educate and entertain the BBC's youngest audiences. With its bright colours, friendly and familiar characters and interactive content, Cbeebies is a dependable environment for children, and encourages them to learn through play.Cbeebies has recently expanded its broadcast hours in India to 24 hours. It is great that little learners can now watch even more of their favourite pre-school programmes like In the Night Garden, Teletubbies, Fimbles, Charlie and Lola, Tweenies and Finley the Fire Engine on Tata Sky.
Before you are disappointed, that only little kids have something to celebrate about, let me inform you that now even BBC Entertainment is on for all 24 hours. So you have something to cheer for too. BBC Entertainment has all the shows of highest quality associated with the brand “BBC”. Shows here such as Robin Hood, Hustle etc are very intense and gripping. These programs are not like those hyper dramatic American shows. They are a class apart. Even their comedies are very subtle and not slapstick. It makes up for a very good viewing. So if you have not checkout these channels before then do so now. Only on Tata Sky!
Tata Sky had recently launched a 1 day promotion of its Fun Learning pack called the “Back to School” promo. As per this promotion, subscribers subscribing to the Fun Learning Monthly Pay pack ("Fun Learning Pack") on 2 July 2009 were entitled to receive a credit of Rs 15, being 50% discount on the charges for the first month of subscription, into their Tata Sky subscriber account after completion of one month of the Fun Learning Pack subscription.
Tata Sky’s Fun Learning pack is a part of their “Learn through fun on TV” concept. As I mentioned in my previous post, Tata Sky is committed to adding quality to its customers and Fun Learning pack is one such of quality product. Tata Sky offers four educational services Actve Wizkids, Actve Stories, Actve Learning and Actve Topper and that have been designed specifically for children. While each service addresses the educational needs of different age groups, all the services offer the following advantages:
1.syllabus driven content that is developed with the help of leading educationists in India.
2.new educational content daily.
3.24x7 availability so that the children can use the service at a time most convenient to them.
If you have young kids and want them to learning through TV then Fun Learning pack is recommended to you. Your kids can have fun as well as learn at the same time. Tata Sky has completely transformed TV into a new-age educational device that enables children to learn in a fun and interactive manner!
I came across an article in The Hindu, elaborating Tata Sky’s consumer oriented strategy of value addition as compared to mere cost cutting measures undertaken by its competitors.
In an interview to The Hindu, Mr Vikram Kaushik , the Managing Director and CEO of Tata Sky, revealed that Tata Sky will not enter the “price war” that is going on in the DTH industry but would rather concentrate on its customer service, technology and the quality of its value-added services as its USP. While accepting that Tata Sky connection comes at a premium when compared to other players, Mr Kaushik states and I quote“thanks to our customer service and quality value-added services, we hold over 45 per cent of the DTH market in terms of value. Our ARPU too, is at least 30 to 40 per cent more than most other players in the industry.”
He stated that overall; the industry was witnessing rapid growth. Of the 130 million TV homes, more than 85 million are pay-channel homes. And, 25 per cent of this was expected to move to the DTH segment by the end of the year. With more players in the fray, Tata Sky too, reduced its installation costs, though they are still higher than the other players.
However, as Mr Kaushik states, at the end of the day, it is the service and value offerings which hold the key when it comes to retaining the acquired subscriber and ensuring a good ARPU. As a part of this strategy, Tata Sky has launched next-generation set-top boxes that come with a 160 GB memory capacity personal video recorder.
“You can record another programme that is going on in a different channel, or you can give the box an instruction to record a particular programme every day at a set time on a specific channel. So, we kept ahead of the rest of the pack, consistently,” he says. According to Mr Kaushik, over 75 per cent of Tata Sky subscribers belong to the Section ‘A’ segment. He also revealed that Tata Sky had a 3.7-million subscriber base and hoped to touch four million in the next couple of months.
It appears that Tata Sky is following a distinct strategy of “value addition” rather than merely cutting costs like its competitors. After all, what matters in long run is how much value a product brings to the customer. Tata Sky knows this very well. As a part of the Tata group, who believe in giving best to their consumers, the fact that Tata Sky is following the same philosophy is hardly a surprise. While Tata Sky customers make a higher investment in initial stages, the returns in terms of overall experience which they get in long run, are far higher as compared to any other DTH service. This “consumer first” philosophy will help Tata Sky to go strength to strength in the future.
To read this article in detail, check out the following link:
I have written in my previous posts about my own great experience of Tata Sky. Now it seems everyone is getting hooked on to Tata Sky+. People have realized its valuable utility. As most people have very busy schedules, they can all record their favorite TV programs to check them out later.
In the Business Standard Magazine, I came across an interview with Alan Dishington, director sales (NDS INDIA). With the intention of minimizing squabbles at home, heopted for Tata Sky+ that lets him record TV programs for leisure viewing. Soon he found that this had become his family’s favorite gadget, and he is now expected to tailor the features to suit his wife and kids.
In the interview, Alan states and I quote “I recently upgraded my Tata Sky service to the Tata Sky+ service, so that I could have a Digital Video Recorder (DVR) at home. I have a busy lifestyle, and found that I was missing a lot of my favorite programs. However, my real objective was to minimize any possible friction with my wife. With a recorder, she gets access to TV and also I can watch what I want to and when I want to. The Tata Sky+ set-top box allows you to record up to 45 hours of TV programs.”
He also stated further “I understand technology and I found that I could install and customize the Tata Sky DVR easily. However, it then dawned on me that my family expected me to sort out all the programs they wanted to record and it soon became a full-time job. I have set up upto 20 channels to record as part of my favorite program list. But now I have to balance new challenges like negotiating with my family on what programs should be on this favorite list.”
Thus, as you can see, if you too have arguments at home about watching TV programs, then Tata sky+ is the answer to your problems. It can save you a lot of hassles and is very easy to customize and operate. With its “Record”, “Pause” and “Rewind” features, you can completely revolutionize your TV viewing experience.
To read the full interview, check out the following link:
In the field of advertising, the most prestigious awards are the Cannes Lions. They are awarded at the Cannes Lions International Advertising Festival (IAF) held in Cannes each year. Advertising professionals from all over the world gather to compete to be recognized as the best in their field. Advertising entries from all over the world are evaluated by a distinguished panel of judges comprising of veritable who’s who of the international advertising world. And a select few are awarded the prestigious Cannes lions awards, recognizing their global excellence.
This year, at the Cannes Lions 2009, “20 Million Experiences” ad campaign for Tata Sky has won the Cannes Bronze Lion award. A proud day indeed for Tata Sky as well as for India! This “20 Million experiences” ad was conceptualized and executed by their media partner Maxus India.
Regarding the idea and the strategy behind “20 Million experiences” campaign, Tata Sky+ had introduced a technologically advanced feature that lets one pause live television. But, no one knew how it worked. As no other product offered this pause option in India before, believability of the feature was the core problem. Consumers needed to be convinced of the product. And as they say, Insight - Advertising informs you but experience convinces you. Conventionally, Tata Sky could have chosen to demonstrate this feature through kiosks in malls. But due to its limited reach, Tata Sky and their media agency Maxus had to come up with another solution. They decided to use the television instead, and in a manner that would deliver maximum impact to millions of Indians. They picked the most engrossing content, and attempted to do the impossible – pause it! ‘The pause’ became the content. The message being that live sporting moment could wait while you take the important phone call.
The whole campaign was executed superbly. In a crucial cricket match between India and England, when India’s star batsman was about to swing the ball, the match paused! Viewers were baffled. All they could see was a still batsman and a ‘pause icon’. This was immediately followed by a band at the bottom of the screen mentioning- ‘Even you can pause live television with Tata Sky+’ for 10 seconds. And the match resumed. This was a first in Indian television. This was replicated in three more National TV channels in three different genres. This effort reached over a massive 20mn Indians in one go. Message was simple and impactful because it disrupted live content and explained a helpful feature. The focus was on TV channels that had higher preference amongst the higher income group–Tata Sky+ prospects – like Neo Cricket, Sony, NewsX and MTV.
The results and effectiveness of this brilliantly executed campaign were for all to see. Brand awareness zoomed 23% ahead of Tata Sky’s nearest competitor. The brand sold 10,000 units within the launch phase. Synovate Research’s independent study ranked Tata Sky+ amongst the top 5 campaigns for the month. It has also generated a strong Buzz and made media rethink conventional ways to deliver product experience. And now as a crowing glory, they have won the prestigious Cannes Bronze Lions award! Another great milestone for Tata Sky!
To know more about the Tata Sky+ “20 Million Experiences” ad and the Cannes Lion awards, check out the following links:
All of you who are following the current events in Iran must have read the long editorials and reports about the emerging power of social media. From being just a place to “hang out” and connect with friends, social media has emerged as a powerful communication as well as place for serious geopolitical discussion. Earlier while this view was widely held by the social media evangelists as well as most of the “hipsters”, now even serious social commentators have come around to accept this view. NY Times columnist, Thomas L Friedman, in his latest article has underlined social media as a forum for serious discussions for those diverse social groups who may not have had a similar forum for discussion. With interest in social media at its peak, it has almost become de reguire for all major brands to have a visible presence on various social media platforms like Facebook and Twitter.
Tata Sky too has not stayed behind and has a Facebook page with fans, photos and all. I came across this page and was quite impressed with it. As I could see, it has many fans and the page is actively updated as well. In the photos section, there are some brilliant photos are their brand ambassador Aamir Khan. However, the photos which I personally liked the most are those of installations in difficult conditions. Some photos show Tata Sky being taken to some of the most rugged and inhospitable areas for installation. There is even a photo of it being taken for installation on a pony in Leh and Ladakh!
In additions to the photos, there are different sections for discussions, for links and videos etc.. In the videos section, don’t forget to check out “Ek ruka hua faisla”, a hilarious cartoon viral on Tata Sky. I just could not stop laughing watching it.
Another interesting thing which they have going on is the Maha Cricket contest. All you need to do is answer some very easy questions on cricket to participate. The questions are quiet easy. And the grand prize? Hold your breath… A cricket bat signed by Aamir Khan himself.! If you too wish to try you luck then do play the Maha Cricket contest but soon, as this contest ends on 2nd July 2009.
Overall, it is a wonderful attempt by Tata Sky to position itself as a modern, youthful and innovative brand. Interestingly, none of its competitors like Big TV or Dish TV have any visible presence on Facebook. I really appreciate this ahead-of-competition attempt by Tata Sky to reach out to the Facebook-Orkut crowd. To check out Tata Sky’s Facebook page and play the Maha Cricket contest, check out the following link:
In its quest to add value to the consumer's direct to home experience, Tata Sky now offers more products through its Actve Mall service. Actve Mall is a one of its kind service offered by Tata Sky to allow its consumers to buy a whole lot of things from the comfort of their homes. It brings a new dimension to the "Direct to home" proposition.
Actve Mall, which started off with exciting mobile content like ringtones, wallpapers etc now has additional interesting categories like “Wished your loved ones”, “Lifestyle”, “Tanishq Special”.
The products are interesting and so are the discounts available! For e.g. There’s a digital photo/video frame (MRP Rs. 8990) available at an offer price of Rs.3490. There more such exciting products, so take a look at Actve Mall on your Tata Sky.
The model is simply fantastic, Tata Sky, I think has tied up with content/products providers (vendors) for such a service. This allows the vendors to get a better exposure for their products (to a base of a couple of million plus and increasing customers of Tata Sky) and therefore Tata Sky becomes an alternate communication/sales channels for them. Again the base of Tata Sky customers represent an attractive target audience for these vendors, with a higher propensity to buy their product/content (by the virtue of the fact that these customers have invested in an evolved product like Tata Sky).
For Tata Sky, these vendors help expand the net value delivered to its customers, in terms of offering a new service. For customers, they get a new service, which offers them a virtual mall, as in the convenience of shopping for products, through their television sets from the comfort of their homes!
Hence a service like this actually establishes a very symbiotic relationship between Tata Sky, Content/Product providers and Tata Sky customers. Now that's what you call a win-win for all sort of a scenario, which you can expect from a strategic brand like Tata Sky!
Tata Sky is always up to something to keep their customers interested. This time it’s an exciting offer for the recharges, where the customers can actually recharge and stand a chance to win an LCD TV every month! Plus there’s a daily DVD player to be won as well!
All you’ve got to do is just recharge by calling the helpline (up to 6th August 2009) to stand a chance to pick up any of these exciting prizes (which would selected through a lucky draw).
Great opportunity guys, if you’re thinking of a recharge in near future, do it now and who knows you could take home a brand new LCD TV!
As a matter of perspective, why such promotions are crucial is because generally customers postpone things that not their immediate priorities or are latent, but are necessary. Incentives like these help the customers shorten their “postponement” and this is of definite good to them (as they not only did what they were supposed to, but also stand a chance to win something exciting). For e.g. you would have wanted to download a particular ringtone from TS actve mall for a while, but suddenly because there’s a relevant offer, you would just go ahead and download it. Now not only did the offer shorten your postponement of downloading your favorite ringtone (which was a latent need) but also allowed you to become eligible for a bigger prize. So it works at both levels for you as a customer!
Also for Tata Sky its useful because the more the number of customers responding to these promotions the higher the ARPU (average value per customer), and higher ARPU means higher net revenue and higher profitability as well.
So intelligently crafted offers like these not only helps the customers but also serves TS business objectives. And that’s precisely a Win-Win for both, the customer & Tata Sky!
The Hindu Business Line carried several articles on the DTH industry in India which gives us an interesting perspective of the emerging DTH market in India. I shall restrict my post to the perspective given by Mr. Vikram Kaushik, the CEO of Tata Sky based on the article “Direct and Daring” on the DTH industry as well as his exclusive interview with The Hindu Business Line.
The Hindu Business Line carries details of the analysis as well as the growth trajectory of DTH industry in India as well as various DTH providers. In the article “Direct and Daring”Mr Kaushik reveals that almost 25 per cent of the pay TV market has moved to the DTH platform in a span of just two and a half years. The article also reveals that while DTH industry was adding 3 lakh subscribers in early 2008, now this number adds up to 7 to 8 lakh subscribers a month on average. Also, this year even in March, April and May, usually ‘slack months’ for the entertainment sector due to exams, the DTH industry witnessed tremendous growth
As per this article, this growth is attributed to the entry of multiple operators, which has created much greater awareness of the service, now seen as an easy-to-use technology. The competition in the industry has also resulted in “low and affordable” entry prices offered by various players with freebies to attract subscribers. They also bundle channels with regional focus to price them almost on par with cable TV charges. Besides, a number of value-added services such as ‘movie on demand’, interactive channels on matrimonial match-making, and education add to the appeal.
Tata Sky has 3.7 million subscribers. According to Mr. Kaushik, while it took 11 months to reach the first million, the second million was achieved in nine months and the third in seven months. And they hope to cross the 4-million mark in the next two months. It aims at eight million in the next three years.
Today, consumers know exactly what they want, doing much research prior to purchase. Industry experts say that in the absence of exclusivity of content, pay-per-view and interactive features are the core differentiators for DTH operators and they expect this is where the most innovation will happen. Mr Kaushik says customer service will also make a big difference. Though Tata Sky products are priced at a premium to those of other players in the industry, it commands close to 30 per cent of the market share. “Efficient customer service, superior technology and more interactive features are the keys,” says Vikram Mehra, Chief Marketing Officer, Tata Sky. The company recently rolled out “next generation set-top boxes” with 160-GB ‘personal video recorders’.
The article also contains an analysis of the challenges faced by the DTH industry. The DTH market is expected to grow even faster in the years to come. Industry players say that by 2015, DTH will enjoy at least 40 per cent share of the C&S market. Digital cable may have 40 per cent and analogue cable will follow with 20 per cent. But, the spate of expansions is only half the story. Considering that DTH is an investment-intensive, long-haul business, the biggest challenge would be to see return on investment.
According to Mr. Kaushik, apart from creating back-end infrastructure, almost all players are spending anywhere between Rs 5,000 and Rs 6,000 on every installation. However, while some companies charge a few hundreds, some charge in the range of Rs 1,000-2,000. DTH subscription is today being driven by large subsidies on set-top boxes (according to industry sources, all players are offering over 30 per cent subsidy) as well as low subscriptions ranging from Rs 100 to 300. This way, every company invests over Rs 4,000 to acquire every new subscriber. Sun TV offers new connections at Rs 499. And, it comes with free subscription. Other players too often come out with new discount offers.
Further Mr Kaushik states and I quote, “It’s a big problem. Take a look at the dynamics of the business. Overall, what happens is that the revenue model of all DTH players is fundamentally dependent on the subscription that the consumer pays every month, which is average revenue per user (ARPU). If the ARPU is Rs 75 a month, it will take at least five years to recover the cost of a connection – that too, provided the consumer stays with you and continues to pay every month,”
Primarily, it’s a long pay-back business, and second, if the subscriber acquisition cost continues to be inordinately high, and the DTH player’s ARPU is really inordinately low, “it’s a very dangerous business to do. And that has been why we have refused to go into the price war. Because, it’s a very dangerous business model. They are all trading on the future,” he further adds. The dollar is appreciating, interest costs have more than doubled, and all the players are currently investing and not earning. So, costs have moved up, and the ARPU has moved down. “This is the reason why we have said, it’s fine, we will focus only on getting the best-quality subscribers,” adds Kaushik. He says Tata Sky’s ARPU is at least 40 per cent higher than everybody else. It holds 45 per cent of the market in value terms. Tata Sky hopes to break even in the next couple of years.
In my previous posts, while analyzing Tata Sky’s strategy, I had suggested that Tata Sky’s emphasis has always been more on quality, service and experience rather than the cost.
I came across this article on the Hindu newspaper which only validates what I have mentioned on my posts. In this article, you hear about Tata Sky’s strategy from Vikram Kaushik, the managing director and the CEO of Tata Sky. At a press conference, he said that Tata Sky would always strive to acquire ‘quality customers’. In this context, he explained that Tata Sky would not be so much focused on the ‘bottom of the pyramid’ clients, who tended to come on to the DTH network and remain active customers only for a transitory phase until the currency of a particular event like the Indian Premier League (IPL). There was a huge initial cost for acquiring such clients. Besides this, there was operating costs for such clients, he said.
Mr. Kaushik said it made no sense for Tata Sky to drive its business by concentrating its efforts around clients with lower ARPU (average revenue per user). In this context, he said DTH should be considered more as an infrastructure industry for pay television rather than a pure entertainment business. He made it clear that the focus of Tata Sky would be on providing value for money for customers who were either at the top or the middle of the pyramid. Mr. Kaushik said the DTH players had to contend with an unequal play field vis-À-vis the cable operators, who could afford price wars due to various factors. While admitting that mandatory digitalisation of the cable television could make the playing field somewhat level, the MD called upon the Government to bring down the incidence of taxation on the DTH industry.
Now that you have heard from the man himself, you can be assured of Tata Sky’s commitment to quality as well as expect differentiated products offering from them. One thing which especially I realized from this article was that we always complain about the high costs of DTH. But what we don’t realize is that high taxation levels by the govt account for a large share of this. It is a situation similar to what exists in aviation and hospitality industry. So a lot of the blame for the costs apportioned to DTH providers is quite unfair.
For the complete article, check out the following link:
It must have been a dream come true for those 40 lucky winners of Dinner with Asin Contest (so what if you missed out, you could still go play and win a virtual date with Asin! Click here for the virtual date entry www.dinnerwithasin.com)
Asin looked stunning as she turned up to meet the winners of the contest at the grand Taj Coromandel in Chennai. She so closely represents brand Tata Sky, youthful, refreshing, sophisticated yet very believable. Vikram Kaushik (MD & CEO, Tata Sky) was also present at the event, and he too had a similar opinion about Asin. He said & I quote “Asin is the young brightest talent of India, and Tata Sky is glad to be associated with her”. Asin too reciprocated that she was glad to be with Tata Sky and to be a part of this contest as it gave her an opportunity to come close to her fans!
The contest was a win-win for all, Tata Sky, cos this promotion strengthened their brand acceptance in south, Asin because it gave her an opportunity to interact with her fans, and the winners of course, got a fantastic opportunity to be with and interact with their favourite star in person, tahnks to Tata Sky!
For the winners, it must have surely been a Jingalala moment! Congratulations to the winners, and for those like us who couldn’t make it this time, we could surely try our luck next time when TS comes up with such an opportunity again & I am sure they’ll have many more such contests lined up for us in the future!
Many of you readers have written to me enquiring whether it is safe to purchase TS by giving CC details on the phone. As we hear details of CC fraud everyday, this is a very legitimate apprehension and needs to be addressed. The answer to the query is that yes, it is perfectly safe to buy TS on phone by giving your CC details. What you need to do is dial the CC number through the phone by typing the numbers on your phone keypad. These are then received by Tata Sky through a highly secure and encrypted system. As a result, your details are safe with Tata Sky eliminating the possibility of a Credit Card fraud.
In addition to this, Tata Sky has also been awarded the ISO: 27001: 2005 , which is the ultimate benchmark for information security. I have mentioned this in one of my previous blog posts. ISO 27001:2005 is an international standard that provides specifications and guidance for the establishment and proper maintenance of an Information Security Management System (ISMS). The purpose of ISMS is to ensure business continuity and reduce business damage by preventing and minimizing the impact of security incidents on customer operations, field services, IT-IS (Information Technology-Information Services), data center activities and other support functions.
I hope I have answered your queries and assuaged your fears. Thousands if not more have bought Tata Sky on telephone and no security breach has happened as yet. With additional security measures put in place by Tata Sky, such a thing does not appear to be a possibility even in future.
Two of the most important dimensions of our lives include our profession and our family. If these are well taken care of, our life is largely taken care of. If one closely looks at how Tata Sky Plus helps us in taking care of these two dimensions of our life, you would be able to appreciate it’s brand promise of making your life more jingalala!
1.Professional Life & Tata Sky Plus
No more staying up in the night to see your favourite matches/movies (trivia: Barcelona beat Manchester United for the championship title late last week). So no losing of sleep, means you are completely charged up to take up your next day of work in office. And this also means you work efficiently & effectively. And if you work efficiently & effectively then appreciation, increments and promotions are bound to follow. And this definitely makes your professional life more jingalala, doesn’t it?
2.Tata Sky Plus & Your Spouse
No more quarrels with your wife on TV. You could allow her to watch her daily soaps and record your favourite shows or matches or movies in the background and watch it at leisure. Alternatively you could also convince your spouse to record her fav soaps while you are catching up with your live sporting action, and she could see her shows later. One of the important pivots of a successful marriage is making mutually acceptable compromises. Thanks to Tata Sky Plus, you could be happily married without really making any great compromises, atleast for TV viewing! Now doesn’t that contribute to your making your relationship with your spouse jingalala?
3.Tata Sky Plus & Your Kids
Now when your kids want to watch Ben 10 or Tom & Jerry or Spiderman, while you want to watch your shows on CNBC, BBC, National Geographic you can always find a trade off. Get your kids to watch what they want while your shows get recorded! You can catch up with your shows at your convenience later. Also during exams you could assure your kids that their favourite cartoons are being recorded and would be available to them once they are through with their exams. This would help the kids concentrate on their studies better and hence perform well in their examinations. Now doesn’t this make your kids (and hence your) life Jingalala!
Hence Tata Sky Plus is not just a product that metamorphoses your TV into a Audio Visual treat for you, but more importantly contributes towards establishing great equilibrium in your personal and professional life. And surely makes you appreciate it’s promise of making your life more Jingalala!
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