Tata Sky is always up to something to keep their customers interested. This time it’s an exciting offer for the recharges, where the customers can actually recharge and stand a chance to win an LCD TV every month! Plus there’s a daily DVD player to be won as well!
All you’ve got to do is just recharge by calling the helpline (up to 6th August 2009) to stand a chance to pick up any of these exciting prizes (which would selected through a lucky draw).
Great opportunity guys, if you’re thinking of a recharge in near future, do it now and who knows you could take home a brand new LCD TV!
Follow this link for more on this offer
http://www.tatasky.com/offers-recharge-win-promotion.html
Shift Focus:
As a matter of perspective, why such promotions are crucial is because generally customers postpone things that not their immediate priorities or are latent, but are necessary. Incentives like these help the customers shorten their “postponement” and this is of definite good to them (as they not only did what they were supposed to, but also stand a chance to win something exciting). For e.g. you would have wanted to download a particular ringtone from TS actve mall for a while, but suddenly because there’s a relevant offer, you would just go ahead and download it. Now not only did the offer shorten your postponement of downloading your favorite ringtone (which was a latent need) but also allowed you to become eligible for a bigger prize. So it works at both levels for you as a customer!
Also for Tata Sky its useful because the more the number of customers responding to these promotions the higher the ARPU (average value per customer), and higher ARPU means higher net revenue and higher profitability as well.
So intelligently crafted offers like these not only helps the customers but also serves TS business objectives. And that’s precisely a Win-Win for both, the customer & Tata Sky!
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