Tata Sky offers ‘Special Summer Bonanza for Kids

According to a news article in the Business Standard, Tata Sky has introduced a 'Special Summer Bonanza' that includes a new host of activities for children on Actve Wizkids, an interactive service by Tata Sky.

Actve Wizkids service shall have theme based weeks like the Mahabharat Week featuring historical and mythological tales from the Mahabharat; Art & Craft Week to develop and enhance their skills with a range of art and craft workshop; Witty Stories Week featuring well-known tales of Akbar & Birbal, Tenaliram, Mulla Nasruddin that showcases the stories about witty historical characters. In addition, they have lined up a range of children’s movies like Bal Ganesha 2, Dashawarar, Ghatotkack, Cyberion etc on Fun Flix available on Actve Wizkids.

There is something for Tata Sky+ subscribers too! They have already launched a popular service called TVOD (True Video-on-Demand) which allows subscribers to start viewing the unique content like the adventures of the young Belgian reporter in Tin Tin and Charlie Chaplin etc, on demand, at any time of their choice, absolutely free.

To read the news article in detail, check out the following link:

http://www.business-standard.com/india/news/tata-sky-offers-%5Cspecial-summer-bonanza%5C-for-kids/95087/on

Tata Sky Plus and the new entrants in PVR/DVR space

With the launch of Airtel TV Digital recorder and Big TV HD DVR, the competition in the PVR/DVR market is up like never before. Airtel and Big TV have attempted to enter the Tv recorder space, but I feel that Tata Sky Plus being the pioneer of this segment in India still is a far superior compared to its rivals.

It is important to remember that Tata Sky is a combination of two big brands the Tata group and the Sky network. Sky network is a universally accepted global leader in the PVR/DVR space. My inference being that the technology of Tata Sky Plus has been tested globally. This is not I can personally say about Airtel Tv recorder or the Big Tv DVR.

Then come the features, while Airtel recorder offers mobile recording, Tata Sky Plus offers mobile as well as internet recording. Big TV DVR is High Definition (HD) but Tata Sky Plus is soon launching its own HD service too. Also, most feedback I have received from blog readers is that the user interface of Tata Sky is far superior to that of Airtel Recorder as well as Big TV DVR.

Thus, summarizing the above, despite of launch of new entrants like Airtel TV Recorder and Big TV HD DVR, Tata Sky Plus still hold its strong commanding position in the PVR/DVR space. Plus it’s economical too at just Rs. 5,999! So while you might evaluate other brands , I would still recommend Tata Sky Plus to you in terms of its features, quality of services as well as value for money.

Tata Sky Plus offers great new features!

Tata Sky has launched three new features on its premium PVR offering, Tata Sky+, thereby taking its offering to another level altogether!

These features include True Video-on-Demand (TVoD) service, dual access remote recording and the revolutionary auto standby technology to save electricity. The TvoD (True Video-on-Demand) feature has already gone live and has been greatly appreciated by the consumers. TVoD adds around 45 hours of content, including movies, documentaries and sitcoms etc which you can view at leisure. The philosophy behind this service is “watch what you want, whenever you want”. Already some popular content has been made available to the consumers and it is understood that this content will be refreshed regularly.

The dual access mode will be launched by the end of this month. This allows the customer to record the programs through their mobile phones or even on internet. So you don’t even have to been home to record your programs. You can do so from wherever you have internet access.

And the cherry on the pie? These services are available free of cost to all its Tata Sky Plus subscribers. Thus sheer value addition for this PVR offering is simply amazing! I simply can’t wait for the dual remote access. Its just going to make my life a lot easier and you all will the first ones to know.

To know more about the Tata Sky Plus features, check out the following link:
www.tataskyplus.com

To read the news article about the lauch of new features, check out the following link:
http://economictimes.indiatimes.com/news/news-by-industry/media/entertainment-/media/Tata-Sky-launches-three-new-features-on-its-premium-PVR-offering/articleshow/5810942.cms

Tata Sky – Value for Money

I came across at a very interesting article in the recent issue of Business Standard magazine which analyzes Tata Sky’s strategy to attract more customers. With 5 million subscribers in March 2010, Tata Sky now controls almost a quarter of the 20 million strong DTH customer base. However, in communication to Business Standard, Tata Sky explained that it is no longer focused on volumes alone; it wants to focus also on the quality of customers and maximise revenues.

Vikram Kaushik, Tata Sky CEO says and I quote “We will never sacrifice volume share completely for value share. But we believe that a sustainable business model will come from adequate share in value terms and not from volume for volume's sake from them”.

As far as the subscriber numbers are concerned, while Kaushik did not reveal absolute numbers, he said that his average revenue per user (ARPU) is double of its publicly-quoted rival (Dish TV). Tata Sky wants customers who are willing to pay a small premium for more value. It has put in place a segmented strategy with products, services and features aimed at different segments, skewed of course towards the quality-conscious subscriber.

The article is quite revelatory of how Tata Sky is positioning itself in the market and how its plans for the future. To read the complete article, checks out the following link:

http://www.business-standard.com/india/news/money-for-value/390857/