Wednesday, January 20, 2010

Tata Sky plans new investments, programmes for expansion

Tata Sky is a market leader in Indian DTH sector and now it is planning to expand even further with massive investments as well as great new expansion plans. Tata Sky Ltd plans to pump in more funds and launch new programmes to expand its reach across India, where the DTH customer base is projected to double to four crore by 2012.

In an interview to Hindu business line, Mr Vikram Mehra, Chief Marketing Officer of Tata Sky revealed that currently, Tata Sky has a customer base of 45 lakh, out of two crore DTH subscribers in the country. He also revealed that a team of 70 professionals are currently developing 11 new interactive programmes.

Based on the interview, it appears that Tata Sky is planning to consolidate its presence in “television in education” sector. The teaching methods of Tata Sky have been so popular that at least 873 schools across India are using its products in their classrooms. With the aim of projecting itself as an ‘edutainment' service, Tata Sky is already teaching general knowledge, mathematics, etc to children through an interactive method, Mr Mehra added. For general knowledge, it had tied up with Encyclopaedia Britannica.

Based on the interview, I am quiet excited to know what those 11 new interactive services being currently developed are! Any guesses?

To read the interview in full, check out the following link:

http://www.blonnet.com/2010/01/07/stories/2010010750631500.htm

Wednesday, January 6, 2010

Tata Sky+ New Year Offer


There is some very good news for the New Year for all those who missed out the great Tata sky+ discount which was available. Tata Sky+ has announced the Tata Sky+ New Year offer. As per this offer, the new subscribers for Tata Sky+ will pay Rs. 5999 for Tata Sky+ Hardware plus standard installation charges of Rs. 1000. Existing Tata Sky subscribers shall be purchased Tata Sky+ hardware at a special concessional price of Rs. 5999 and standard installation will be free as long as they provide a valid subscriber ID.

This offer has a very substantial cost saving for people who which to subscribe to this great product. However, note that this offer is only valid till the stock lasts. So do hurry!

To know more about Tata Sky+ New Year offer, check out the following link:

http://www.tataskyplus.com/offers-new-year.html