I don’t think any one of you must have missed the new series of ads launched by Tata Sky for it’s PVR Tata Sky Plus. In these series of ads, you can see an ongoing cold war between the couples because of the husband’s refusal to let the wives watch TV serials during telecast of Cricket matches. What follows next is a very humorous portrayal of the cold war between these couples
First in the cold war series of ads is the burnt toast ad, where the husband gets a burnt toast in his office lunchbox, packed by the annoyed wife. In second ad, another couple have a tiff and the wife walks in the elevator leaving the husband behind. In the third, the wife ties to sabotage her husband’s phone conversation with his friend with the sound of the kitchen mixer. All these ads are funny and humorous in their own way. Notice the fact that there is no shouting and arguing between the couples. Just an endearing tiff which perhaps happens in every marriage. Though it is hard not to feel sorry for the poor husbands!
Like the earlier Tata Sky Plus ads, these ads too reflect the deep thinking and perspectives of Tata Sky’s team. To think of these situations which everyone can relate to and then embed you message in them required considerable skill and effort. Plus there is the underlying theme of subtle and sophisticated humour, something which is hard to come across in Indian advertising. The twitterati is already going ga ga over these ads. I am sure you have liked them too.
To view these ads, check out the following links:
Tata Sky+ Burnt Toast Ad:
Tata Sky+ Burnt Toast Ad:
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