Sunday, November 8, 2009

The hilarious new Tata Sky Aamir Khan and Puppet ad



Some great news for Aamir Khan fans. We can now see Aamir Khan in a completely new avatar in the latest hilarious Tata Sky ad. Tata Sky and Aamir have always come together in interesting ways in all of the TS ads that we’ve seen so far, This also makes viewers wait for the new Tata Sky ads. Despite these heightened expectations, Aamir Khan does not disappoint at all and really shines in his new role as a ventriloquist. With this ad, Aamir Khan has added another feather in his already feathery cap!

In this ad, another star of the show with Aamir Khan, is the cute looking blue colored puppet referred to by Aamir Khan as “TV”! The puppet, whose face looks like a TV screen, embodies a television enhanced by Tata Sky DTH Actve Services. The ad features a funny and witty conversation between Aamir Khan and the puppet.

The ad begins with Aamir Khan, the ventriloquist performing on the stage with his hand on the puppet placed in the bag. He introduced himself a “Bunty” and refers to the puppet as “TV”. The puppet or “TV” as he is called appears sad and dejected. Aamir Khan pretends to be concerned and asks the puppet as to why is he looking unhappy. The puppet appears dazed at the perceived lack of concern from Aamir Khan and replies in a very sarcastic tone. He says it doesn’t matter that he has to wake up at nights when Aamir wants the recipe for Gulab Jamuns or wants to shop early in the morning as he is actually quite happy! The puppet is inferring the Actve Cooking and Actve Mall which are available on Tata Sky as a part of Actve services.

Aamir Khan then attempts to console the puppet saying that the reason for this Tata sky’s Actve Services. The message then says that if you have Tata Sky Actve services, the TV will dance on your finger tips. This is followed by the main punch line which is, the puppet says “Yeh Actve Service ne mujhe puppet bana diya hai” or “This Actve service has turned me into a puppet”. This line explains it all. What Tata Sky wants to convey is that you can harness the sheer power of “TV” by using Tata Sky’s Actve services. The TV will become a “puppet” in your hand, the way puppet is in the hands of Aamir Khan. This is conveyed through a very subtle interplay of visuals, analogy and interplay of words. Aamir laughs and the “TV” realized that he indeed is a puppet and this is where the ad ends. Overall, a very interesting, witty and hilarious ad from Tata Sky, again something unique & interesting, that you can only expect from TS. Don’t forget to check out this one!

To view the new Tata Sky puppet ad on Youtube, check out the following link:

http://www.youtube.com/watch?v=UJq4kV-TiAw

No comments: