Wednesday, August 19, 2009

Tata Sky Movies: Disney Films now on Tata Sky DTH

There is some good news for young viewers of Tata Sky DTH. Tata Sky has entered into an alliance with Walt Disney Company India to bring Disney characters on its interactive platform, Actve Stories and Actve Wizkids. Through this alliance, Tata Sky subscribers will be able to see Disney stories such as Cindrella, Snow White, Winnie the Pooh and Lilo & Stitch on Actve Stories. In addition, they will also be able to access Disney stories and games through 'red button' on Disney and Toon Disney channel that will give subscribers exclusive access to entertaining and educational content.

Mr Vikram Mehra, the chief marketing officer, Tata Sky says and I quote “The new features will offer young subscribers an educational experience with their favourite Disney stories and characters as it covers a wide variety of engaging options from stories to games and other interesting and fun activities."

This is a great value addition on part of Tata Sky of its value added services. Disney Corp is a name to be reckoned with in the field of entertainment, while Tata Sky has a similar presence in DTH industry in terms of brand value and services. Two such reputed brands coming together is a new milestone in the DTH industry that will greatly benefit the TV viewers.

1 comment:

san said...

interesting post...