Wednesday, December 3, 2008

Tata Sky DTH for the Older folks!

Most of the spiritual intent in people’s lives is usually powered by their parents and their grand parents. The belief systems, the moral values that people operate out of are largely derived from their family. The older generation is the one which is instrumental in passing them on to their progenies and so on.

To address and acknowledge the coveted spiritual fabric of Indian households, Tata Sky brings to us this lovely interactive service called “Actve Darshan”. It’s primarily for the older folks in the family, but largely it’s meant for all in the family.

The reason why one imagines Actve darshan to be more for the old is because it brings home darshans from various famous temples across India, which could probably not be physically accessible for the old in the family.

Imagine somebody’s grandmom in Mumbai wanting to go to Lord Kashi Vishwanath’s Temple in the North, but is unable to do so because of her age and physiological restrictions. What boon it would be for her to participate in the darshan of Lord Kashi Vishwanath from her home, daily! With darshans from great temples across India through Actve Darshan, the old and the physically restricted in the family could participate in the spiritual sentiment from the convenience of their homes.

Through Actve Darshan, TS provides 24x7 darshan of the Shirdi Sai Baba, Mumbai’s Lord SiddhiVinayak, ISKCON and Lord Kashi Vishwanath.

With the Actve Darshan becoming a part of the TV viewing habit of a household, even the young in the family would be positively influenced, thereby going a long way in building strong moral values in them as they grow up. There was this TVC that ran briefly some time ago, that highlighted the importance of the Actve Darshan interactive service for the entire family. You could see it here.

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